Perrier, the iconic French sparkling mineral water company, approached Strange Hill to help push them into the HORECA sector focusing on their brand story.
Through drinks strategies we looked to position Perrier in the on-trade, targeting its natural place within no and low alcohol serves using local ingredients from in and around the source of Perrier in Vergèze, South of France.
We expanded this into an activation strategy which would work for both an on-trade and consumer audience. We produced collateral in the form of recordings, film, animation & photography to produce a multi-sensory experience to transport the visitor to the Perrier source, with aromas of regional herbs, the sound of the naturally effervescent aquifer and taste of local produce to complement the flavour profile of Perrier we created through the larger drinks strategy.
