Elite Training

Pernod Ricard asked Strange Hill to develop a programme to engage with key accounts in the increasingly important and competitive markets of Lebanon and Israel, using advocacy and education.  

We built a three-day experience in multiple locations in London, and hosted groups of Lebanese and Israeli bartenders for an extended educational programme.  

The programme included training sessions and seminars led by influential international industry personalities covering a wide range of topics helpful to bartenders. These included Erik Lorincz (American Bar, Savoy & Kwānt), the team at Edinburgh Ice Co., and PR and social media adviser to the bar industry, Alex Chatwin.