John Jameson & Son Whiskey Room and General Store

Jameson Irish Whiskey is built around the bartender community and have always recognized that bar shows are a place to engage with them directly.  This led to us creating and building the John Jameson & Son General Store bar show activation.  

Strange Hill took this desire to connect in person as the inspiration for a true, physical social hub and created a traditional Irish general store where the border between bar, community hub and shop all blended together. Every corner of the store immersed visitors into the Jameson story through physical objects, stories, drinks and human interaction.  

The John Jameson & Son General Store appeared at many shows, promoting Jameson at the Bar Convent Berlin and launching Jameson Black Barrel into Greece at the Athens Bar Show. 

After the success of the store activation, Jameson approached Strange Hill to design a concept to engage beer drinkers with their Caskmates series. We created the Caskmates Taproom with taps of cocktails rather than beer, and traditional bar room games.  Unfortunately, Covid 19 joined us before it could launch.