The London Essence Company

Wise Head Productions, an incubator company for Britvic, initially approached Strange Hill to work on the pre-launch and initial positioning of its first zero proof product, Thomas & Evans No.1.  

We conducted market research and used our strong industry contacts to determine where and how the brand should be positioned before continuing to help launch the brand and supply Thomas & Evans with a brand ambassador.  

Strange Hill then helped with Wise Head Productions’ next NPD: The London Essence Company, a premium tonic range launched in December 2016, initially including Classic Tonic Water, Grapefruit & Rosemary, Bitter Orange & Elderflower and Ginger Ale. The Strange Hill team worked on developing the core educational presentation; researched flavour pairings with premium spirit profiles; and commissioned professional product photography. Having provided a solid foundation for launch, Strange Hill then assisted with the introduction to market, including providing a brand ambassador to further build awareness of the product. 

The London Essence Company has gone on to win several awards and remains within the top selling and top trending mixers worldwide, featuring regularly in the world’s best bars globally.